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Towards a Three-Component Model of Fan Loyalty: A Case Study of Chinese Youth
- Xiao-xiao Zhang,
- Li Liu,
- Xian Zhao,
- Jian Zheng,
- Meng Yang,
- Ji-qi Zhang
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- Published: April 17, 2015
- https://doi.org/10.1371/journal.pone.0124312
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