Brand Discrimination: An Implicit Measure of the Strength of Mental Brand Representations

Open Access

Peer-reviewed

Research Article

Mike Friedman ,

* E-mail: mike.friedman@uclouvain.be

Affiliation Center for Research on Consumers and Marketing Strategy (CCMS), Louvain School of Management, Catholic University of Louvain, Mons, Belgium
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Thomas Leclercq

Affiliation Center for Research on Consumers and Marketing Strategy (CCMS), Louvain School of Management, Catholic University of Louvain, Mons, Belgium
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