Two-Stage Categorization in Brand Extension Evaluation: Electrophysiological Time Course Evidence

• Qingguo Ma ,

  Contributed equally to this work with: Qingguo Ma, Cuicui Wang

  Affiliations School of Management, Zhejiang University, Hangzhou, The People's Republic of China, Neuromanagement Lab, Zhejiang University, Hangzhou, The People's Republic of China

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• Cuicui Wang ,

  Contributed equally to this work with: Qingguo Ma, Cuicui Wang

  Affiliations School of Management, Zhejiang University, Hangzhou, The People's Republic of China, Neuromanagement Lab, Zhejiang University, Hangzhou, The People's Republic of China, School of Management, Hefei University of Technology, Hefei, The People's Republic of China

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• Xiaoyi Wang

  * E-mail: kevinwxy@zju.edu.cn

  Affiliations School of Management, Zhejiang University, Hangzhou, The People's Republic of China, Neuromanagement Lab, Zhejiang University, Hangzhou, The People's Republic of China

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