Values Determine the (In)Effectiveness of Informational Interventions in Promoting Pro-Environmental Behavior

• Jan Willem Bolderdijk ,

  * E-mail: j.w.bolderdijk@rug.nl

  Affiliation Department of Marketing, University of Groningen, Groningen, Groningen, The Netherlands

  ⨯
• Madelijne Gorsira,

  Affiliation Department of Psychology, University of Groningen, Groningen, Groningen, The Netherlands

  ⨯
• Kees Keizer,

  Affiliation Department of Psychology, University of Groningen, Groningen, Groningen, The Netherlands

  ⨯
• Linda Steg

  Affiliation Department of Psychology, University of Groningen, Groningen, Groningen, The Netherlands

  ⨯