Affective Compatibility between Stimuli and Response Goals: A Primer for a New Implicit Measure of Attitudes

• Andreas B. Eder ,

  * E-mail: andreas.eder@psychologie.uni-wuerzburg.de

  Affiliation Department of Psychology, University of Würzburg, Würzburg, Germany

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• Klaus Rothermund,

  Affiliation Department of Psychology, University of Jena, Jena, Germany

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• Jan De Houwer

  Affiliation Department of Experimental Clinical and Health Psychology, Ghent University, Ghent, Belgium

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