Framing Political Messages to Fit the Audience’s Regulatory Orientation: How to Improve the Efficacy of the Same Message Content

• Lucia Mannetti ,

  * E-mail: lucia.mannetti@uniroma1.it

  Affiliation Department of Social and Developmental Psychology, University of Rome “Sapienza”, Rome, Italy

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• Ambra Brizi,

  Affiliation Department of Social and Developmental Psychology, University of Rome “Sapienza”, Rome, Italy

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• Mauro Giacomantonio,

  Affiliation Department of Social and Developmental Psychology, University of Rome “Sapienza”, Rome, Italy

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• E. Tory Higgins

  Affiliation Department of Psychology, Columbia University, New York, New York, United States of America

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