Memory Color Effect Induced by Familiarity of Brand Logos

• Atsushi Kimura,

  Affiliation Department of Information Environment, Tokyo Denki University, Inzai, Chiba, Japan

  ⨯
• Yuji Wada ,

  * E-mail: yujiwd@affrc.go.jp

  Affiliation Sensory and Cognitive Food Science Laboratory, National Food Research Institute, Tsukuba, Ibaraki, Japan

  ⨯
• Tomohiro Masuda,

  Affiliation Sensory and Cognitive Food Science Laboratory, National Food Research Institute, Tsukuba, Ibaraki, Japan

  ⨯
• Sho-ichi Goto,

  Affiliation Sensory and Cognitive Food Science Laboratory, National Food Research Institute, Tsukuba, Ibaraki, Japan

  ⨯
• Daisuke Tsuzuki,

  Affiliation Faculty of Science and Engineering, Chuo University, Bunkyo-ku, Tokyo, Japan

  ⨯
• Haruo Hibino,

  Affiliation Graduate School of Engineering, Chiba University, Chiba-city, Chiba, Japan

  ⨯
• Dongsheng Cai,

  Affiliation Graduate School of System and Information Engineering, University of Tsukuba, Tsukuba, Ibaraki, Japan

  ⨯
• Ippeita Dan

  Affiliation Faculty of Science and Engineering, Chuo University, Bunkyo-ku, Tokyo, Japan

  ⨯