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Open Access

Peer-reviewed

Research Article

Attraction to similar options: The Gestalt law of proximity is related to the attraction effect

Liz Izakson ,

Roles Conceptualization, Formal analysis, Investigation, Methodology, Project administration, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: lizizakson@mail.tau.ac.il

Affiliations Sagol School of Neuroscience, Tel Aviv University, Tel Aviv, Israel, Coller School of Management, Tel Aviv University, Tel Aviv, Israel

https://orcid.org/0000-0002-4962-8232

⨯
Yoav Zeevi,

Roles Data curation, Formal analysis, Investigation

Affiliations Sagol School of Neuroscience, Tel Aviv University, Tel Aviv, Israel, Department of Statistics and Operations Research, Tel Aviv University, Tel Aviv, Israel
⨯
Dino J. Levy

Roles Conceptualization, Funding acquisition, Investigation, Supervision, Writing – review & editing

Affiliations Sagol School of Neuroscience, Tel Aviv University, Tel Aviv, Israel, Coller School of Management, Tel Aviv University, Tel Aviv, Israel
⨯

Attraction to similar options: The Gestalt law of proximity is related to the attraction effect

Liz Izakson,
Yoav Zeevi,
Dino J. Levy

x

Published: October 28, 2020
https://doi.org/10.1371/journal.pone.0240937

Reader Comments

Post a new comment on this article

Note regarding a typo in Fig 7

Posted by lizakson on 03 Nov 2020 at 07:51 GMT

In Fig. 7, there is a typo that slipped through unrevised; The last square should be "Choosing the better option between this pair."

No competing interests declared.

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