Download Citation
Article Source:
Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions
Nasir F,
Ali Ahmed A,
Yevseyeva I,
Kiraz MS
(2026)
Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions.
PLOS ONE 21(5): e0348767.
https://doi.org/10.1371/journal.pone.0348767