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Article Source: From visual attention to behavioural intention: A relational framework of culturally creative desserts in museum communication
Ke Z, Meng X, Xu J, Mustafa M (2026) From visual attention to behavioural intention: A relational framework of culturally creative desserts in museum communication. PLOS ONE 21(4): e0347418. https://doi.org/10.1371/journal.pone.0347418

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