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The influence of perceived design source (AI vs. human) on Chinese consumers’ purchase intention: The mediating roles of novelty, perceived brand effort, and product type
Feng Y,
Ran Y
(2026)
The influence of perceived design source (AI vs. human) on Chinese consumers’ purchase intention: The mediating roles of novelty, perceived brand effort, and product type.
PLOS ONE 21(4): e0346737.
https://doi.org/10.1371/journal.pone.0346737