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Article Source: Does cultural identity catalyze behavior? A TAM-based study on museum cultural creative products consumption in China
Hu C, Niu P, Chen X, Cheng P, Jiang X, et al. (2026) Does cultural identity catalyze behavior? A TAM-based study on museum cultural creative products consumption in China. PLOS ONE 21(2): e0341346. https://doi.org/10.1371/journal.pone.0341346

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