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Article Source: Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance
Wongsaichia S, Pienwisetkaew T, Ketkaew C (2026) Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance. PLOS ONE 21(6): e0337902. https://doi.org/10.1371/journal.pone.0337902

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