Download Citation
Article Source:
Exploring the impact of differences between AI streamers and human streamers on consumer purchase intention in live e-commerce: A grounded theory approach
Li J,
Chen J,
Shi Y,
Cui Y
(2025)
Exploring the impact of differences between AI streamers and human streamers on consumer purchase intention in live e-commerce: A grounded theory approach.
PLOS ONE 20(10): e0334530.
https://doi.org/10.1371/journal.pone.0334530