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Decoding brand sentiments: Leveraging customer reviews for insightful brand perception analysis using natural language processing and Tableau
Hu JJH,
Ahmad F,
Bader-El-Den M
(2025)
Decoding brand sentiments: Leveraging customer reviews for insightful brand perception analysis using natural language processing and Tableau.
PLOS ONE 20(12): e0334330.
https://doi.org/10.1371/journal.pone.0334330