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How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory
Bui CT,
Ngo TTA,
Chau HKL,
Tran NPN
(2025)
How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory.
PLOS ONE 20(7): e0328093.
https://doi.org/10.1371/journal.pone.0328093