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Key elements and theoretical logic of live streaming e-commerce marketing discourse: An analysis based on grounded theory
Miao H,
Yin Y,
Zhao Y,
Gao Q
(2025)
Key elements and theoretical logic of live streaming e-commerce marketing discourse: An analysis based on grounded theory.
PLOS ONE 20(5): e0322495.
https://doi.org/10.1371/journal.pone.0322495