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Article Source: Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach
Yang Q, Hayat N, Al Mamun A, Makhbul ZKM, Zainol NR (2022) Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. PLOS ONE 17(3): e0264899. https://doi.org/10.1371/journal.pone.0264899

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