Download Citation
Article Source:
The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science
Giombi K,
Viator C,
Hoover J,
Tzeng J,
Sullivan HW,
et al.
(2022)
The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science.
PLOS ONE 17(2): e0263339.
https://doi.org/10.1371/journal.pone.0263339