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Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping
Brown AL,
Bakke AJ,
Hopfer H
(2020)
Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping.
PLOS ONE 15(11): e0240177.
https://doi.org/10.1371/journal.pone.0240177