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Norms for 150 consumer products: Perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude
Loureiro F,
Garcia-Marques T,
Wegener DT
(2020)
Norms for 150 consumer products: Perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude.
PLOS ONE 15(9): e0238848.
https://doi.org/10.1371/journal.pone.0238848