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It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates
Berliner Senderey A,
Kornitzer T,
Lawrence G,
Zysman H,
Hallak Y,
et al.
(2020)
It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates.
PLOS ONE 15(6): e0234817.
https://doi.org/10.1371/journal.pone.0234817