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Semantic analysis and the evolution towards participative branding: Do locals communicate the same destination brand values as DMOs?
Jabreel M,
Huertas A,
Moreno A
(2018)
Semantic analysis and the evolution towards participative branding: Do locals communicate the same destination brand values as DMOs?.
PLOS ONE 13(11): e0206572.
https://doi.org/10.1371/journal.pone.0206572