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Article Source: Why do people donate to conservation? Insights from a ‘real world’ campaign
Veríssimo D, Campbell HA, Tollington S, MacMillan DC, Smith RJ (2018) Why do people donate to conservation? Insights from a ‘real world’ campaign. PLOS ONE 13(1): e0191888. https://doi.org/10.1371/journal.pone.0191888

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