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Framing Political Messages to Fit the Audience’s Regulatory Orientation: How to Improve the Efficacy of the Same Message Content
Mannetti L,
Brizi A,
Giacomantonio M,
Higgins ET
(2013)
Framing Political Messages to Fit the Audience’s Regulatory Orientation: How to Improve the Efficacy of the Same Message Content.
PLOS ONE 8(10): e77040.
https://doi.org/10.1371/journal.pone.0077040