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Desire versus Efficacy in Smokers’ Paradoxical Reactions to Pictorial Health Warnings for Cigarettes
Romer D,
Peters E,
Strasser AA,
Langleben D
(2013)
Desire versus Efficacy in Smokers’ Paradoxical Reactions to Pictorial Health Warnings for Cigarettes.
PLOS ONE 8(1): e54937.
https://doi.org/10.1371/journal.pone.0054937