Advertisement

Browse Subject Areas

?

Click through the PLOS taxonomy to find articles in your field.

For more information about PLOS Subject Areas, click here.

Download Citation

Article Source: Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing
Walla P, Brenner G, Koller M (2011) Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLOS ONE 6(11): e26782. https://doi.org/10.1371/journal.pone.0026782

Download the article citation in the following formats:

RIS (compatible with EndNote, Reference Manager, ProCite, RefWorks)
BibTex (compatible with BibDesk, LaTeX)