Sustainability-induced loyalty in festival tourism: Examining the mediating pathways between sustainable practices and visitor behavioral support

Yuanxiang Peng

doi:10.1371/journal.pone.0348506

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Open Access

Peer-reviewed

Research Article

Sustainability-induced loyalty in festival tourism: Examining the mediating pathways between sustainable practices and visitor behavioral support

Yuanxiang Peng

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: pengyuanxiang@bjypc.edu.cn

Affiliation Department of Tourism Management, International School, Beijing Youth Politics College, Beijing, China

https://orcid.org/0000-0003-1487-4772

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Sustainability-induced loyalty in festival tourism: Examining the mediating pathways between sustainable practices and visitor behavioral support

Yuanxiang Peng

Published: May 14, 2026
https://doi.org/10.1371/journal.pone.0348506

About the Authors

Yuanxiang Peng

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: pengyuanxiang@bjypc.edu.cn

Affiliation Department of Tourism Management, International School, Beijing Youth Politics College, Beijing, China

https://orcid.org/0000-0003-1487-4772

Competing Interests

The authors have declared that no competing interests exist.

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Behavior
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Sustainability science
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Music perception
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