The influence of perceived design source (AI vs. human) on Chinese consumers’ purchase intention: The mediating roles of novelty, perceived brand effort, and product type

Open Access

Peer-reviewed

Research Article

About the Authors

Yunxi Feng

Roles Conceptualization, Data curation, Methodology, Writing – review & editing

Affiliation School of Art and Design, Zhengzhou University of Aeronautics, Zhengzhou, China

Yibei Ran

Roles Data curation, Methodology, Resources, Writing – original draft, Writing – review & editing

Affiliation International Fine Arts, Kyonggi University, Suwon, South Korea

The authors declare that they have no competing interests.

Emotions
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Artificial intelligence
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Research design
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Questionnaires
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Psychological attitudes
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Marketing
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Culture
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Decision making
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