The relationship between live streamers’ self-disclosure and consumers’ purchase intention: The parallel mediating role of psychological distance and perceived homophily

Open Access

Peer-reviewed

Research Article

About the Authors

Yi Liu

Roles Conceptualization, Data curation, Formal analysis, Methodology, Writing – original draft

Affiliation School of Business and Management, Neusoft Institute Guangdong, Foshan, China

The authors have declared that no competing interests exist.

Social psychology
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Emotions
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Commerce
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Questionnaires
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Social theory
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Behavior
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Psychology
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Research design
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