The choice of corporate social responsibility strategies under rivalry: Whether to increase socially responsible product characteristics or enhance relationship with buyers

Open Access

Peer-reviewed

Research Article

About the Authors

Xiaoyang Zhao

Roles Conceptualization, Formal analysis, Methodology, Writing – original draft

Affiliation School of Public Policy and Management, Anhui Jianzhu University, Hefei, Anhui, China

The authors have declared that no competing interests exist.

Asymmetric information
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Game theory
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Structure of markets
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Sustainability science
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Agent-based modeling
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Marketing
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Environmental health
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Social theory
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