https://orcid.org/0000-0003-2138-2522
About the Authors
- Diego Marcelo Cordero
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Contributed equally to this work with: Diego Marcelo Cordero, Maria Fernanda Villavicencio, Kleber Antonio Luna, Yonimiler Castillo
Roles Conceptualization, Formal analysis, Methodology, Project administration, Supervision, Writing – review & editing
* E-mail: dcordero@ucacue.edu.ec
Affiliation Department of Research, Academic Unit of Economic and Administrative Sciences, Catholic University of Cuenca, Bolívar, Cuenca, Ecuador
- Maria Fernanda Villavicencio
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Contributed equally to this work with: Diego Marcelo Cordero, Maria Fernanda Villavicencio, Kleber Antonio Luna, Yonimiler Castillo
Roles Conceptualization, Formal analysis, Methodology, Writing – original draft
Affiliation Marketing Research, Academic Unit of Economic and Administrative Sciences, Catholic University of Cuenca, Bolívar, Cuenca, Ecuador
- Kleber Antonio Luna
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Contributed equally to this work with: Diego Marcelo Cordero, Maria Fernanda Villavicencio, Kleber Antonio Luna, Yonimiler Castillo
Roles Conceptualization, Methodology, Writing – original draft
Affiliation Department of Research, Academic Unit of Economic and Administrative Sciences, Catholic University of Cuenca, Bolívar, Cuenca, Ecuador
- Yonimiler Castillo
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Contributed equally to this work with: Diego Marcelo Cordero, Maria Fernanda Villavicencio, Kleber Antonio Luna, Yonimiler Castillo
Roles Conceptualization, Methodology, Writing – original draft
Affiliation Department of Research, Academic Unit of Economic and Administrative Sciences, Catholic University of Cuenca, Bolívar, Cuenca, Ecuador
Competing Interests
No author has any conflicts of interest.