A study of consumer-generated advertising—An experimental analysis based on purchase experiences, information channels, and privacy costs

Open Access

Peer-reviewed

Research Article

About the Authors

Chuanxi Cai

Roles Formal analysis, Funding acquisition, Resources, Supervision, Validation, Writing – review & editing

Affiliation School of Economic and Management, Nanjing Forestry University, Nanjing, Jiangsu, China

Yu Liu

Roles Data curation, Investigation, Methodology, Writing – original draft

Affiliation School of Economic and Management, Nanjing Forestry University, Nanjing, Jiangsu, China

The authors have declared that no competing interests exist.

Advertising
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Milk
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Tea
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Analysis of variance
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Social media
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Experimental design
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Psychological attitudes
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Questionnaires
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