About the Authors

Md. Asaduzzaman Babu

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

asadbabumkt@hstu.ac.bd

Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

Hafsa Akter Urmi

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Validation, Visualization, Writing – original draft

Affiliation Faculty of Management, Multimedia University, Cyberjaya-, Malaysia

Abzal Hosen Tofayel

Roles Conceptualization, Data curation, Formal analysis, Methodology, Writing – original draft

Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

Md. Mehedul Islam Sabuj

Roles Conceptualization, Data curation, Supervision, Writing – original draft

Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

Md Tamjid Ul Alam

Roles Conceptualization, Writing – original draft

Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

Competing Interests

The authors have declared that no competing interests exist.