The role of brand commitment and external information in urban consumers’ organic produce choices: Evidence from Japan and China

Open Access

Peer-reviewed

Research Article

About the Authors

Runan Yang

Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

Affiliation Faculty of Agriculture, Ibaraki University, Ibaraki, Japan

Hironori Yagi

Roles Conceptualization, Project administration, Supervision

Affiliation Graduate School of Agricultural and Life Sciences, The University of Tokyo, Tokyo, Japan

Katsuhito Fuyuki

Roles Conceptualization, Project administration, Supervision

Affiliation Graduate School of Agricultural Sciences, Tohoku University, Sendai, Japan

The authors have declared that no competing interests exist.

Brassica
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Long term memory
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Tomatoes
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Short term memory
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Decision making
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Japan
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Agriculture
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Surveys
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