Dynamic pricing modeling and inventory management in omnichannel retail using Quantum Decision Theory and reinforcement learning

Shima Roosta; Seyed Jafar Sadjadi; Ahmad Makui

doi:10.1371/journal.pone.0333068

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Open Access

Peer-reviewed

Research Article

Dynamic pricing modeling and inventory management in omnichannel retail using Quantum Decision Theory and reinforcement learning

Shima Roosta ,

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: shima.roosta@yahoo.com (SR); sjsadjadi@iust.ac.ir (SJS)

Affiliation School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran

https://orcid.org/0000-0001-5014-3673

⨯
Seyed Jafar Sadjadi ,

Roles Supervision

* E-mail: shima.roosta@yahoo.com (SR); sjsadjadi@iust.ac.ir (SJS)

Affiliation School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran
⨯
Ahmad Makui

Roles Supervision

Affiliation School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran

https://orcid.org/0000-0001-6249-530X

⨯

Dynamic pricing modeling and inventory management in omnichannel retail using Quantum Decision Theory and reinforcement learning

Shima Roosta,
Seyed Jafar Sadjadi,
Ahmad Makui

Published: October 21, 2025
https://doi.org/10.1371/journal.pone.0333068

About the Authors

Shima Roosta

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: shima.roosta@yahoo.com (SR); sjsadjadi@iust.ac.ir (SJS)

Affiliation School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran

https://orcid.org/0000-0001-5014-3673

Seyed Jafar Sadjadi

Roles Supervision

* E-mail: shima.roosta@yahoo.com (SR); sjsadjadi@iust.ac.ir (SJS)

Affiliation School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran

Ahmad Makui

Roles Supervision

Affiliation School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran

https://orcid.org/0000-0001-6249-530X

Competing Interests

The authors have declared that no competing interests exist.

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Learning
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Advertising
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Markov models
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Behavior
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Data management
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Quantum interference
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