https://orcid.org/0000-0002-2276-4736
About the Authors
- Laurent Yacoub
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Roles Writing – original draft
* E-mail: laurent.yacoub@usek.edu.lb
Affiliation Faculty of Business Administration, Holy Spirit University of Kaslik, Lebanon
- Samer ElHajjar
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Roles Conceptualization
Affiliation Department of Marketing, National University of Singapore, Singapore
- Youssef Zgheib
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Roles Resources
Affiliation Faculty of Business Administration and Economics, Notre Dame University, Lebanon
- Nada Jabbour Al Maalouf
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Roles Methodology
Affiliation Faculty of Business Administration, Holy Spirit University of Kaslik, Lebanon
Competing Interests
The authors have declared that no competing interests exist.