Engaging social media users with corporate social responsibility messages: An integrated theoretical approach in the automotive industry during social media era

Open Access

Peer-reviewed

Research Article

About the Authors

He Dong

Roles Investigation, Methodology, Supervision, Writing – original draft, Writing – review & editing

Affiliation Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hung Hom, Hong Kong

Pan Zhao

Roles Data curation, Supervision, Writing – review & editing

Affiliation Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hung Hom, Hong Kong

Cindy Sing Bik Ngai

Roles Investigation, Methodology, Supervision, Writing – review & editing

Affiliation Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hung Hom, Hong Kong

The authors have declared that no competing interests exist.

Social communication
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Social media
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Interpersonal relationships
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Communications
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Emotions
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Social theory
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Internet
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Language
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