The impact of social media on university students’ revisit intention in sports tourism: A hybrid method based on SEM and ANN

Open Access

Peer-reviewed

Research Article

About the Authors

Jinrong Li

Roles Conceptualization, Formal analysis, Supervision, Writing – original draft

Affiliation School of Physical Education, Hubei Minzu University, Enshi, Hubei, China

Fang Li

Roles Methodology, Writing – original draft

Affiliation School of Physical Education, Hubei Minzu University, Enshi, Hubei, China

Xiaomin Zhou

Roles Formal analysis, Investigation, Writing – review & editing

Affiliation School of Physical Education, Hubei Minzu University, Enshi, Hubei, China

The authors have declared that no competing interests exist.

Social media
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Artificial neural networks
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Motivation
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Decision making
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Interpersonal relationships
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Emotions
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Human learning
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Social theory
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