Application of machine learning in predicting consumer behavior and precision marketing

Open Access

Peer-reviewed

Research Article

About the Authors

Jin Lin

Roles Writing – original draft, Writing – review & editing

Affiliation College of New Media, Yango University, Fuzhou City, China

The authors have declared that no competing interests exist.

Marketing
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Machine learning
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Support vector machines
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Behavior
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Machine learning algorithms
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Advertising
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Data processing
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Memory recall
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