How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction

Open Access

Peer-reviewed

Research Article

About the Authors

Shuang Zhou

Roles Data curation, Investigation, Project administration, Resources, Writing – review & editing

Affiliations Sultan Idris Education University, Tanjung Malim, Perak, Malaysia, Shandong Liaocheng Zhouxiaobai Biotechnology Co., Ltd., China

Norlaile Salleh Hudin

Roles Data curation, Funding acquisition, Investigation, Methodology, Resources, Supervision, Writing – original draft

Affiliation Sultan Idris Education University, Tanjung Malim, Perak, Malaysia

The authors have declared that no competing interests exist.

Social media
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Retail
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Emotions
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Factor analysis
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Marketing
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Cities
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Questionnaires
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Psychological attitudes
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