About the Authors

Matt Boyd

Contributed equally to this work with: Matt Boyd, Nick Wilson

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Validation, Visualization, Writing – original draft, Writing – review & editing

matt@adaptresearchwriting.com

Affiliation Adapt Research Ltd, Reefton, New Zealand

Nick Wilson

Contributed equally to this work with: Matt Boyd, Nick Wilson

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Validation, Writing – original draft, Writing – review & editing

Affiliation Department of Public Health, University of Otago, Wellington, New Zealand.

Competing Interests

No support was received from any organisation for the submitted work beyond the authors primary affiliations; the authors declare no financial relationships with any organisations that might have an interest in the submitted work; and no other relationships or activities that could appear to have influenced the submitted work. MB is the owner and sole employee of Adapt Research Ltd, this does not alter our adherence to PLOS ONE policies on sharing data and materials.