Profiling the AI speaker user: Machine learning insights into consumer adoption patterns

Open Access

Peer-reviewed

Research Article

About the Authors

Yunwoo Choi

Roles Conceptualization, Data curation, Formal analysis, Methodology, Validation, Writing – original draft

Affiliation Institute of Interaction Science, Sungkyunkwan University, Seoul, South Korea

Changjun Lee

Roles Investigation, Supervision, Validation, Visualization, Writing – review & editing

Affiliation School of Convergence, College of Computing and Informatics, Sungkyunkwan University, Seoul, South Korea

The authors have declared that no competing interests exist.

Artificial intelligence
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Machine learning
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Advertising
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Forecasting
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Internet
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Marketing
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Machine learning algorithms
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Impulsivity
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