A multimodal understanding of the role of sound and music in gendered toy marketing

Open Access

Peer-reviewed

Research Article

About the Authors

Luca Marinelli

Roles Conceptualization, Data curation, Formal analysis, Methodology, Software, Writing – original draft

Affiliation Centre for Digital Music, Queen Mary University of London, London, United Kingdom

Petra Lucht

Roles Methodology, Supervision, Writing – review & editing

Affiliation Center for Interdisciplinary Women’s and Gender Studies, Technical University of Berlin, Berlin, Germany

Charalampos Saitis

Roles Methodology, Supervision, Writing – review & editing

Affiliation Centre for Digital Music, Queen Mary University of London, London, United Kingdom

The authors have declared that no competing interests exist.

Music perception
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Emotions
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Music cognition
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Advertising
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Sexual and gender issues
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Sensory perception
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Language
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Marketing
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