Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode

Open Access

Peer-reviewed

Research Article

About the Authors

Jinrong Liu

Roles Conceptualization, Data curation, Formal analysis, Investigation

Affiliation School of Economics and Trade, Shanghai Urban Construction Vocational College, Shanghai, China

Yanfen Zhang

Roles Conceptualization, Investigation, Methodology, Resources, Software, Validation, Writing – original draft

Affiliation Glorious Sun School of Business and Management, Donghua University, Shanghai, China

Zhongmiao Sun

Roles Resources, Supervision, Visualization, Writing – review & editing

Affiliation School of Economics and Management, Shanghai Maritime University, Shanghai, China

The authors have declared that no competing interests exist.

Commerce
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Marketing
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Decision making
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Internet
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Numerical analysis
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Payment
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Economics
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Motivation
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