About the Authors

Marthe Rys

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

marthe.rys@ugent.be

Affiliation Department of Marketing, Innovation and Organisation, Ghent University, Ghent, Belgium

Eveline Schollaert

Contributed equally to this work with: Eveline Schollaert, Greet Van Hoye

Roles Conceptualization, Supervision, Writing – review & editing

Affiliation Department of Marketing, Innovation and Organisation, Ghent University, Ghent, Belgium

Greet Van Hoye

Contributed equally to this work with: Eveline Schollaert, Greet Van Hoye

Roles Supervision, Writing – review & editing

Affiliation Department of Marketing, Innovation and Organisation, Ghent University, Ghent, Belgium

Competing Interests

The authors have declared that no competing interests exist.