Differential games in the supply chain of innovative products with consumer purchase regret induced returns

Open Access

Peer-reviewed

Research Article

About the Authors

Xianping Mu

Roles Conceptualization, Funding acquisition, Project administration, Resources, Validation, Writing – review & editing

Affiliation Guizhou Academy of Social Science, Guiyang, China

Junjie Liu

Roles Data curation, Software, Supervision, Validation, Writing – review & editing

Affiliation School of Economics and Management, East China Jiaotong University, Nanchang, China

Yutao Pu

Roles Conceptualization, Formal analysis, Investigation, Methodology, Software, Supervision, Validation, Visualization, Writing – original draft

Affiliation School of Economics and Management, East China Jiaotong University, Nanchang, China

The authors have declared that no competing interests exist.

Decision making
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Behavior
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Psychology
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Game theory
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Control theory
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Cell phones
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Advertising
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Decision theory
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