About the Authors

Eveline Schollaert

Contributed equally to this work with: Eveline Schollaert, Shana Mertens

Roles Conceptualization, Data curation, Methodology, Supervision, Writing – review & editing

Affiliation Department of Marketing, Innovation and Organization, Faculty of Economics and Business Administration, Ghent University, Ghent, Belgium

Shana Mertens

Contributed equally to this work with: Eveline Schollaert, Shana Mertens

Roles Conceptualization, Data curation, Formal analysis, Methodology, Visualization, Writing – original draft, Writing – review & editing

Shana.Mertens@UGent.be

Affiliation Department of Marketing, Innovation and Organization, Faculty of Economics and Business Administration, Ghent University, Ghent, Belgium

Frederik Anseel

Roles Supervision, Writing – review & editing

‡ FA, TK, MS, and SC also contributed equally to this work.

Affiliation UNSW Business School, University of New South Wales, Sydney, Australia

Tom Kluijtmans

Roles Data curation, Formal analysis

‡ FA, TK, MS, and SC also contributed equally to this work.

Affiliation Department of Marketing, Innovation and Organization, Faculty of Economics and Business Administration, Ghent University, Ghent, Belgium

Marie Servaes

Roles Writing – original draft, Writing – review & editing

‡ FA, TK, MS, and SC also contributed equally to this work.

Affiliation Department of Marketing, Innovation and Organization, Faculty of Economics and Business Administration, Ghent University, Ghent, Belgium

Saskia Crucke

Roles Supervision

‡ FA, TK, MS, and SC also contributed equally to this work.

Affiliation Department of Marketing, Innovation and Organization, Faculty of Economics and Business Administration, Ghent University, Ghent, Belgium

Competing Interests

The authors have declared that no competing interests exist.