Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing

Shuyuan Yang

doi:10.1371/journal.pone.0280848

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Open Access

Peer-reviewed

Research Article

Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing

Shuyuan Yang

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: dashu@gzsfdxmsxy.wecom.work

Affiliation School of film, Xiamen University, Xiamen City, China

https://orcid.org/0000-0002-1480-9033

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Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing

Shuyuan Yang

Published: January 26, 2023
https://doi.org/10.1371/journal.pone.0280848

About the Authors

Shuyuan Yang

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: dashu@gzsfdxmsxy.wecom.work

Affiliation School of film, Xiamen University, Xiamen City, China

https://orcid.org/0000-0002-1480-9033

Competing Interests

The authors have declared that no competing interests exist.

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Imaging techniques
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