About the Authors

Muhammad Turki Alshurideh

Roles Conceptualization, Project administration

m.alshurideh@ju.edu.jo

Affiliation Department of Marketing, School of Business, The University of Jordan, Amman, Jordan

Barween Al Kurdi

Roles Methodology

Affiliation Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarqa, Jordan

Hamzeh Almomani

Roles Data curation

Affiliation University of Reading, Reading, United Kingdom

Zaid Mohammad Obeidat

Roles Writing – original draft

Affiliation Department of Marketing, School of Business, The University of Jordan, Amman, Jordan

Ra’ed Masa’deh

Roles Writing – review & editing

Affiliation Department of Management Information Systems, School of Business, The University of Jordan, Amman, Jordan

Competing Interests

The authors have declared that no competing interests exist.